Magazine Analysis: Kerrang!

    Kerrang is a UK based rock music magazine first published in 1981, and is one of the most popular rock music magazines in Britain.

   The front cover features Avenged Sevenfold dressed in dark clothes with lead singer, Matt Shadows in the foreground, emphasising his importance in the band. The band name itself is in lage writing, showing that they are the main feature in this issue, and is in the band's own font - adding a unique touch for the band. There is a pull quote, "We're under the microscope..." which would encourage consumers to buy the magazine as they would wish to know who said the quote and why. Fans that know the band well would realise that becuase this is an issue from 2010, the drummer - Jimmy Sullivan - had recently passed away, so they would wish to buy  the magazine to find out how the band was coping. This would also account for the plain grey background - illustrating that there is a 'gap' in their band that cannot be filled. The word "Exclusive!" would also encourage people to buy the magazine as is the only place that people can see this interveiw.
   The mast head is in the classic kerrang font and is partly concealed by Matt Shadows and Synyster Gates' heads, showing that the brand is very well known as it can be recognised with some letters missing. There is a banner at the very top and bottom of the magazine that both state features inside, and there are scale images of posters inside the magazine. All these insights into the contents of the magazine would encourage people to buy it as they would know what sort of thing they would be buying, so would not be disappointed in their purchase.
   The main clour scheme, red, white and black is used to create a very 'rock' feel to the magazine and, as with Rock Sound, the layout appears to be very disorganised - showing there is a lot going on with the music and contrasting to clean-cut pop magazines.

   The contents page has the colour scheme black, white and yellow - contrasting colours used to make it easier for the reader to see different sections of the magazine.  There is also a small piece of writing from the editor stating what is in this weeks edition - which causes the reader to feel more involved with the making of the magazine. The editors picture and signature add a personal touch that realates him to the readers - giving him an identity rather than just being part of a corporation.
   The large image of Slash in the top half of the page shows that he is the main feature of the magazine, and there are smaller images beside him showing other artists that are featured.
   In the bottom right corner there is an advertisment to persuade the reader to get kerrang "delivered to your door" which is used to encourage people to subscribe tothe magazine, therefore making the business more money.

   The double page spread has a colour scheme of red, white and black, colours which are often assocated with My Chemical Romance, the band that are being interviewed. The title for the page is a quote from the band, and unusual feature that would create interest for the reader as they would want to know why that quote was so important.
   Along the side of the article there is a banner that tells the reader about some of the songs by the artist, which in turn would encourage readers to go out and buy their album.
   The images of the band all use sepia tones that draw attention away fom the band to what they are actually saying in the article. The lead singer, Gerard Way, is the largest image - emphasising his importance within the band. Each of the photos is at a recording studio, which is related to the subheading where it it stated the band "invite kerrang! to their recording studio" and therefore allows the readers to get an insight into how the bands music is put together and the process of making their songs.